How Events are Broadcasted to Create Engaging Content and Discussion: References

  1. “20 To 1’S Greatest TV Moments”. TV Tonight. N.p., 2016. Web. 30 Oct. 2016.
  2. “Globalwebindex – Global Media Consumption: The Digital Reality”. N.p., 2014. Web. 30 Oct. 2016.
  3. Krijnen, Tonny. “Engaging The Moral Imagination By Watching Television: Different Modes Of Moral”. N.p., 2016. Web. 30 Oct. 2016.
  4. “Shots Fired: Social Media Turns US Debate Judge”. ABC News. N.p., 2016. Web. 30 Oct. 2016.
  5. “Student Start-Ups- Cast21”. N.p., 2016. Web. 30 Oct. 2016.
  6. “Traditional Media Vs. Social Media Advertising – Cost Comparison”. LYFE Marketing. N.p., 2016. Web. 30 Oct. 2016.

How Events are Broadcasted to Create Engaging Content and Discussion: Conclusion and The Shift


As we look through our results we notice there is a lack of trends of final on TV shows and celebrity meltdowns. Although these moments can been seen to be entertaining and do strike up many conversations, with this research the findings show that the events that resonate most with individuals are the ones that really shape and affect our world. Moments that people carry for their entire lives and remember exactly what they were doing or even what time it  was when they head the news. The thrill of following breaking news keeps people glued to their sets, while others enjoy TV’s sheer entertainment value. No matter how you watch it there’s no question these media sources shape our culture.

The Shift:

Although television has been shown to showcase the impact of memorable moments and how they have affected us, the introduction to social media has lead to a new wave of consuming these moments and weighting on our opinions and reactions. An example of this looks at the recent US debate as Twitter host’s the it’s ‘most tweeted debate ever’. A number of tweets sent during the 90 minute run-time topped the previous of record of 10.3 million set during  2012’s first presidential debate between Barack Obama and Mitt Romney.


GlobalWebIndex’s founder Tom Smith looks at the latest data showing that the internet now makes up 57% of global media consumption, with social media alone taking 26% of people’s media time, more than TV’s 23%. The digitalisation of media is dramatically transforming how consumers spend their time, showing a perspective on the reality and shift on a global scale. This digital influence has changed both the way we consume media as well as the types of content we consume. Digital is now shown to take up more of our time than traditional media globally. GlobalWebIndex’s latest results shows that consumers spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that time with digital media, with individuals spending more time online than they do with media such as print, TV and radio.


This rise of digital has been influenced by social media. Out of the 5.6 hours that we spend with online media, an average of 48% is spent with social media (which is 26% of overall media consumption, compared to TV’s 23%). Although television has provided a means for broadcasting this engaging content, this research and findings definitely show a shift to the demand of digital media to produce and broadcast this memorable content.

How Events are Broadcasted to Create Engaging Content and Discussion: Results and Findings

Results and Findings:

Throughout this research I felt it was important to conduct short interviews with individuals born throughout different decades to get their thoughts on this topic. A total number of six interviews were conducted with 3 representatives of each gender. When asked about ‘what makes engaging content?” participants discussed a real sense of “connection” with a story or moment. One interview conducted looked at the Orlando Pulse shooting this year last year stating that “As these stories are shared and broadcasted, we are then all able to feel for their loss and struggles”.

When asked ‘Why they believe these moments are memorable?’ answers from older generations looked at “these moments bring back old memories of what happened throughout childhood. Many answers discussed these moments being influential as it was always the “first topic of conversation”. Looking back at memories of the 2000’s Olympics one of the participants stated “ He looks back at how proud he was for his country and culture” summing up for many participants answers with how these moments made him feel stating it was  “As if the world was at a standstill and only focused on one thing”. These findings can be further supported through Erasmus University’s, Tonny Krijnen paper ‘Engaging the Moral Imagination by Watching Television: Different Modes of Moral Reflection’ as his results show that audiences engage in at least three modes of moral reflection – interpretative, additional, and associative – while watching TV. This study looks at media psychologists focusing on emotion and empathy, showing a more direct relationship between morality and TV, relating the experience of emotions to moral reasoning (p.e. Zillmann, 1991; Johnson, 1993). Recently, they have emphasised the more positive impact of television, positioning it as a laboratory within which individuals engage in the playful learning of necessary survival skills and is “quintessential to engage the audience’s’ imagination and memories” (Steen and Owens, 2001; Tan, 2008).


How Events are Broadcasted to Create Engaging Content and Discussion: Methodology Examples

When discussing memorable moments in television history a lot findings varied due to the factor of diverse age groups. Answers from different age groups included:

  • 1980’s:

Moon Landing:

On July 20 1969, millions of people around the globe sat glued to their TV sets in anticipation of the Apollo 11 moon landing. In fact it is estimated that 500 million people worldwide watched this event. The event was called, “the greatest show in the history of television” and the astronauts followed a precise script calling for Armstrong to descend the ladder, stop on the third rung from the bottom, open a storage bay containing a television camera and continue down to the moon’s surface. The breathtaking images captured by those cameras were shared with the world. To the wonder and amazement of people across the universe, television allowed them to witness humanity’s greatest achievement of the time.

Royal Wedding:

The wedding of Prince Charles to Diana Spencer attracted an estimated global live television audience of 750 million viewers, the most popular live program ever broadcast. Nearly three-quarters of a billion people watched it on television, many getting up in the middle of the night just to do so. It was a lavish introduction for “the People’s Princess”; 16 years later, people around the world would again turn to their televisions, this time to mourn her untimely death in an automobile accident.

The Fall of the Berlin Wall:

“Mr. Gorbachev, tear down this wall,” commanded then U.S. President Ronald Reagan in June of 1987. Two years later the job was done. Gorbachev’s radical notions changed the thinking in the Eastern Bloc, and in 1989, after months of protests, the East German government unexpectedly opened up the lines of free travel between East and West Germany with television cameras captured it all. This event attracted an audience of over two million at that time.


  • 1990’s:

Princess Diana’s Death:

Diana Princess of Wales died from serious injuries in the early hours of August 31 1997 after a terrible car crash in Paris. Her tragic death led to a huge outpouring of grief among the British public who laid masses of floral tributes in her memory, with television broadcasting all around the world.


Jonbenet Ramsey Case:

JonBenét Patricia Ramsey (August 6, 1990 – December 25 or 26, 1996) was a six-year-old American beauty queen who was murdered in her family’s home in Boulder, Colorado, on December 25, 1996. A lengthy ransom note was found in the house, and her father, John Ramsey, found the little girl’s body in the basement of their house about eight hours after she was reported missing. She sustained a broken skull from a blow to the head and had been strangled; a garrote was found tied around her neck. The story as well as extensive interviews were brocasted around the world leaving everyone questioning what really happened?.


OJ Simpson:

Former football player turned actor O.J. Simpson suspected of brutally murdering his ex-wife and her friend. The entire event was captured by more than a dozen news helicopters and was broadcast live on television. It was seen by an estimated 95 million people. As if the car chase was not bizarre enough, the trial of O.J. Simpson for the vicious murders was equally as strange. From the bloody glove and his oddly disheveled houseguest, Kato Kaelin to the high-powered defense attorneys and obviously overmatched prosecution, viewers were glued to their screen for weeks as they watched the latest “Trial of the Century.” If the car chase was bizarre, the trial of Simpson for the vicious murders was equally strange. From the bloody glove and the disheveled houseguest to the high-powered defense and overmatched prosecution, viewers were glued to their TV sets for weeks as they watched the latest “Trial of the Century.”

  • 2000’s:

2000 Olympics:

Australia was the host nation for the 2000 Summer Olympics in Sydney. Australian athletes have competed in every Summer Olympic Games. 628 competitors, 341 men and 276 women, took part in 270 events in 34 sports. Television provided results & video highlights which were shown and viewed around the world.

Michael Jackson’s Death:

The Jackson brothers paid tribute to their brother wearing silver gloves and black arm bands. Nearly 200 of Jackson’s closest friends and family members tried their best to say goodbye to the entertainer at Forest Lawn Memorial Park in Glendale, CA. Reclusive screen star Elizabeth Taylor might have been speaking on behalf of all of Michael Jackson’s fans when she emotionally lamented the loss of her longtime friend. Some 31.1 million people watched the Michael Jackson memorial and funeral on television, with millions more catching video streams on their computers.

9/11 Terror Attack:

News anchors around the world received word and live feeds of New York City’s World Trade Center having been hit by an airplane. At first everyone watching thought, it was a terrible accident. Immediately, morning television personalities and news reporters were thrust into the role of reporting an unfolding news event with no idea what had happened or what would happen next. Then a second plane hit the second tower and anchors and viewers alike knew it was no accident, but instead an insidious act of terrorism. People across the nation and the world rushed to their televisions and watched for hours. For days, millions of viewers worldwide were both riveted and emotionally drained by the developing news and stories of the victims and the heroes.


  • 2010’s:

MTV VMA Moments:

The MTV VMAs are the reality television of award shows. Each year they bring a conglomeration of scripted events, high drama, and inflated personalities to one televised event. But, for what they lack in handing out actual recognition of artistic merit, they make up for by providing a yearly milestone of the cultural conversation. Even if one doesn’t care about the VMAs, or is too young to know what MTV is/was, or just arrived on Earth and only has a vague awareness of human American society, he or she is likely aware, at least, of some of the stories produced at, or inflated by, the MTV VMAs. these moments have not only been broadcasted through the television for years but are also showcased through social media and livestreams.

The US Election Debate:

The 2016 United States presidential election debates were a series of debates held for the 2016 U.S. presidential general election. The Commission on Presidential Debates (CPD), a bipartisan organization formed in 1987, organized three debates among the major presidential candidates. The first presidential debate for the 2016 election took place on September 26, 2016, and set the record as the most-watched debate in American history, with 84 million viewers, amongst viewers on starting and voicing discussions across social media platforms. The only vice-presidential debate was held on October 4. The second presidential debate took place on October 9, and the final debate took place on October 19.


Orlando Pulse Shooting:

On June 12, 2016, Omar Mateen, a 29-year-old security guard, killed 49 people and wounded 53 others in a terrorist attack/hate crime inside Pulse, a gay nightclub in Orlando, Florida, United States. He was shot and killed by Orlando Police Department (OPD) officers after a three-hour standoff. Pulse was hosting Latin Night and most of the victims were Latino. It was the deadliest mass shooting by a single shooter, the deadliest incident of violence against LGBT people in United States history, and the deadliest terrorist attack in the United States since the September 11 attacks in 2001. News of the horrific nightclub attack in Orlando that killed at least 50 people spread very quickly over social media with the general public posting what they heard and what they saw.


How Events are Broadcasted to Create Engaging Content and Discussion: What Makes Content Engaging: What Makes Content Engaging

We as a society are constantly consuming various forms of media. As we tour our homes today, every corner of a room is filled with countless means of new technology, providing hours of entertainment. The development of the television and digital media has revolutionized the way view news, information and entertainment. Any major historical event from the past 50 years we have witnessed happening through a screen. From the horrific events of the 9/11 Terror Tower Attack to man’s first steps on the moon, this documentation and new wave of technology creates an extent sense of connection, bringing individuals together through discussion and reaction.

As social media matures, new opportunities are arising for content. The idea of Social TV, for instance, has exploded throughout the past years, changing the way we view and react to television and its influential moments . While terms like “cross-media” and “transmedia” have only started to become part of the media lexicon, technology advances are creating new opportunities for content creators and audiences to engage with one another. Social TV has viewers using platforms like Twitter to comment on and discuss their favourite shows. True Blood, Orange is the New Black and How To Get Away With Murder, or landmark events such as presidential debates, generating thousands of comments and discussion. As this idea of TV gains momentum, savvy networks like Foxtel’s Arena and MTV and are poised to take advantage by engaging their audiences in new and compelling ways.

As Social TV provides a space for audience members to form discussion, transmedia encourages content producers to create stories that move across platforms. Therefore, this leads audience members and content producers engaging each other between media channels, often with content from one platform affecting content from the other. Overall, this new form of media leverages several trends, such as viewers looking for more meaningful interaction with the shows they watch aswell as well-known celebrities taking active social media roles. This intermedia engagement is hosted through many platforms throughout the online space. Whilst twitter is an obvious choice, platforms like Youtube, YouNOW and Google+ hangouts have shown to be very successful with the response to engaging content and starting outside discussion.


When embarking on creating content, you must ensure a type of measurement of your success for your program. These creators think about how they will measure the growth of the online community as well as show viewership. As well as observing more qualitative engagement like conversation sentiment, to from discussions, bring more attention forward . Having a good understanding of audiences will ensure you determine the type of content that is created. For example, targeting a music event like MTV VMA’s, to an older crowd wouldn’t be as successful as these individuals aren’t buying the music and are less likely to start an interaction and discussion on these social platforms.

How Events are Broadcasted to Create Engaging Content and Discussion: Television and Digital Media


The first television station began broadcasting in 1929. By 1960, nine out of 10 households had a black and white TV set, and by 1972 half the country was watching television in colour. From it’s infancy captivating audiences by television’s many firsts in broadcasting through to today airings the iconic moments that have become an integral part of our lives. From assassinations to royal weddings; from natural disasters to Olympic wins, all of it has been covered through television.

Inventors in the 19th century theorized about constructing devices that would transmit moving images. The first television station began broadcasting in Wheaton, Md., in 1929. Similarly, programming experienced explosive growth from a handful of networks to hundreds of cable and satellite stations. As technology continues to evolve, the influence of the internet has become a powerful source to broadcast influential moments. With the introduction to the digital age, television and older technologies have been seen to be replaced/overshadowed for more accessible means of entertainment, as well as sources from social media platforms sparking discussions and reactions from these events.

The purpose of this report is to showcase the impact of television, digital media and how these memorable moments have affected us. The power of the medium to educate remains as strong today as it’s beginnings. As historical moments unfold before us, broadcasted events of breaking news from opportunities for people to come together to learn what is affecting our world. As we sit glued to these media sources, waiting to see what will transpire next, they look to shape our culture, as even if you weren’t around to see these events occur, they are still memorable historical happenings.

My Blogging Journey

As my blogging journey is coming to end for this semester, looking back, these last nine weeks have flown by. As I reflect on this journey, I look at blogging as a source of sharing what you see, or want to see, in the world. It’s about teaching or sharing what you know and what you, too, are learning. These weekly tasks have given me the ability to think clearly and generate ideas, recognising and building my strengths and weaknesses, as well as challenging and pushing me to improve my writing as I attempt to grow beyond blogging as just Communications student. I feel that whilst this subject required me to be blogging as a student, considering various perspectives and values placed on the complex of relationships between media and audience, it also really pushed me to think of life beyond just my university studies. Through class discussions and many hours of work perfecting posts, my blog has sparked a new passion.

At the beginning of this session I did not have a strategy other than the use of tags and attached attempted comedic titles/ photos. My goal with my post’s were to have audiences choose to visit my blog over others, as I was looking to offer something different. As the weeks went on, through commenting, sharing and tweeting, publicizing my work on a larger scale made a huge difference with the overall visitation and interaction on my site.

One of the toughest things that I had to overcome with my blog was it’s layout and design. When developing the appearance and overall voice of my blog, I was looking to establish a clean and lively layout. As I grew my blog through this semester I looked at implementing ways of engagement to increase audience interaction. Having easy accessibility to posts was one issue that I focused on a lot throughout this semester. Although the content you’re producing might be great, if readers are having difficulties navigating through your blog to find it, they are more likely to avoid visiting your site. Whereas utilizing a layout that is more simple through the utilisation of tabs and categories, this showcases the content and posts more, driving audiences to view and react to your work.

As I began blogging in the beginning of the semester, there was definitely a lack of interaction throughout my page. Social media is a great way to connect with people all across the world with the click of a button. Through the integration of simple platforms such as Twitter, this gave readers options to follow other outlets so they can stay updated with my topics, posts and even what I’m eating for lunch (haha), creating a sense of one on one interaction. Along with this, throughout blogging, I always ensured to quote my sourced information so readers are able to gain a deeper understanding on a topic if they would like to do conduct their own research.

Choosing to pursue a more relaxed style of writing was definitely a risk within this task, especially when you are competing with other blogs and discussing similar topics. Although I struggled with this at the start of the semester, I ultimately feel that this was the right decision in the end. For me, this style of writing looked to be more personal and entertaining compared to a more formal style where it just looks at packing information rather than being engaging. This was achieved by incorporating pop culture events throughout my posts along as well as inserting videos, gifs, memes or images. Something that I still need to definitely focus on is grammatical errors within my work. Throughout the semester I really ensured to check and go over all content before posting, this therefore has definitely created a decrease in the recurrence of this issue. The influence of continued feedback for my writing issues has lead me to become more aware of this issue, as the feedback therefore created a positive change to my blog helping to improve my work and overall layout of my blog.

Incorporating various media throughout your post will definitely add something to your content. These added of videos and images will lead to more connectivity, making your blog a more interactive and engaging space for readers. This was definitely an issue for me at the beginning of the semester, however by doing research as well as utilizing the BCM wordpress community for inspiration, I found many helpful strategies to gain audience engagement. A source that helped my alot throughout this process was Paul Jarvis and his article which looked at ‘Creating an Engaging Blog Product’, helping in developing some new strategies for reader engagement. Jarvis suggests and focusing on developing voice and character throughout your blog as well as consistency and finding a target audience. Implementing his strategies throughout my blogging has definitely helped to improve the overall design and content represented throughout.

As this semester has come to an end, I know I have a long journey ahead of me. Constructing my blog has been a very enjoyable experience and has lead to form a great passion for writing and sharing my thoughts and overall views. Through the constant construction of weekly content, I have learnt so much for what it takes to create and maintain a successful blog. Utilising the skills and feedback I have learnt throughout this experience will help in producing higher quality content for future projects, as well as continuing to grow evolve my online presence.

  • Jarvis, Paul. “How To Create An Engaging Blog For Your Product”. Dispatches from Paul Jarvis. N.p., 2014. Web. 4 Oct. 2016.