If You’re Not Making Money on Instagram, You’re Doing It Wrong

If You’re Not Making Money on Instagram, You’re Doing It Wrong

Creating an online persona starts with your first login in to a social platform, they’re everywhere. For many of us, these social platforms of are a way to share beautifully filtered photos of important subjects like our pet’s, favourite sleeping positions and beautifully display burger we ate for lunch, but for some users of the social media app, social media is much more than a procrastination-tool: It’s a living.

Marwick and Boyd’s concept of Micro- celebrity looks at a “mindset and set of practices in which the audience fan base; popularity is maintained through ongoing fan management; and self-presentation is carefully constructed to be consumed by others.” When contrasting a well known online presence, developing an engagement with audience’s is important in ensuring a deeper understanding on reactions, wants, and needs. Since many audiences are constantly changing, the great idea of connectivity ensures that as your presences adapts, you will maintain a sense of relevance. There’s a lot more money involved in social accounts than you might think, and it comes down to a combination of brand sponsorships, views, and followers.

Please take a look at this prezi for more examples and a deeper look on this topic:







Throw Away Those DVD Players

Throw Away Those DVD Players

Throughout todays society the digital age is taking over older materials and the desire to require modern goods is more evident than ever before. An example of this can refer to streaming services like Netflix and Foxtel Go challenging older materials like DVD. Netflix has advantages over its competitors as being a defined a streaming model, in particular the monthly rolling subscriptions, that established TV businesses. Forbes found that this domestic trend is indicative of an accelerating global shift from physical video purchases. PwC’s report found that physical video revenue is falling in 52 of the 54 countries it analysed. Meanwhile, the firm projects electronic home video revenue will nearly double to $30.3 billion by 2019, up from $15.3 billion in 2014. Video streaming revenue alone is expected to grow at a compound annual growth rate of 19% through 2019.Driving this trend is the importance of on-demand and mobile programming to the modern consumer. One Netflix report found that three-quarters of TV streamers prefer to watch shows on their own-time, rather than according to broadcast schedules. With the continual advancements of these services, through the vast array of movies to select from, the use for DVD’s and rentals aren’t needed due to the accessibility and introduction of this technology.





Does Remix Culture Reign Supreme ?

Throughout the year’s music has evolved through new sounds, genres and artists. Looking at todays charts, songs like Seeb’s Remix of Mike Posner’s “I took a Pill” and Jonas Blue’s rendition of “Fast Car” are examples of how this introduction of new technology within music/ remix culture have become a genre in it’s own right. Remixes look combining or editing existing materials to create something new. Analysing the music of today, even the most unique artists are influenced by their peers and their sounds can be traced back to the pioneers before them, going so far back as the classical music of Bach and Beethoven. When discussing current music trends, it’s only natural that we look to the artists and bands from past decades to see where these sounds and ideas were really first generated. An example of this trend can look at the sound comparisons of Meghan Trainor’s hit ‘No’ and Britney Spears classic ‘Overprotected’ highlighted throughout this mash up.


When listening to these songs we can see that although this new technology creates different genres and sounds, sounds influenced from past decades will always make great hits.

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Celebrating With Leo, Thanks to Media Convergence

Celebrating With Leo, Thanks to Media Convergence

Media convergence looks at the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms. Throughout today’s society when thinking of this convergence, we instantly think of smartphone devices, giving us access to various media platforms- and it’s just in your pocket. This technological shift itself has influenced a change to media drastically as audiences are transformed, with many now being classified as producers of content. Convergence has altered the role the audience plays, allowing them to now be a dominant part of the digital world, creating the rise in citizen journalism. An example of this can refer to live coverage of the Oscars results through twitter. These live updates break these news events faster than ever before, challenging the lengths of time traditional media takes to feed us the breaking stories were anticipating for, highlighting how these sources are more valued and relevant.




Social Platforms Challenge Traditional Media

Social Platforms Challenge Traditional Media

Citizen Journalism looks at an approach which is defined as “playing an active role in the process of collecting, reporting, analysing, and disseminating news and information.” Through the ongoing advancements in technology and social platforms, a rise in new journalistic approaches have become news culture, giving all individuals opportunities to broadcast real time opinions and information on situations facing the world today.

As becoming actively involved in content sharing and producing, with social media platforms like Twitter, Facebook and Snapchat reports, it begs the question on the importance of traditional media outlets to feed us news and information when we have access to these social platforms.

The general public has played a fast and important role in breaking the news as social platforms like Twitter are capturing and sharing new events daily. Examples of this can refer to the coverage and breaking on the ‘Boston Bombing’ tragedy. As these events occurred, individuals running and supporting the marathon immediately snapped into action, live-tweeting the action around them as a way to report from on the ground.

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These Tweets were fed into live blog of the event, which was the most-visited page on their website after the bombing and during the manhunt, as individuals expressed using “Twitter as a vital way to share information with readers”.

Find out more information in this prezi:


  1. Rodgers, Simon. “The Boston Bombing: How Journalists Used Twitter To Tell The Story | Twitter Blogs”. twitter.com. N.p., 2013. Web. 10 May 2016.




Bieber’s Transmedia Scores Him A Number One

Bieber’s Transmedia Scores Him A Number One

Transmedia storytelling uses media platforms as “a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience. Ideally, each medium makes it own unique contribution to the unfolding of the story.” It is known to allow the audience to be actively involved, they become stakeholders in the Transmedia experience alongside the brand. An example of this can refer to Justin Bieber. With the hope for a number 1 spot on the billboard hot 100, the pop star utilised trans media through conducting an Instagram campaign, enlisting other celebrity friends to promote a 30-day countdown for his single ‘What Do You Mean’.

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From the success of this strategy, it has shown that Transmedia generates direct engagement with supporters, leading to continual success. Therefore, Transmedia allowed Bieber to gain access to his diverse audience, enabling messages to be sent through to specific mediums so an impact is made on a particular branch of audience members, leading to a successful single.


Annotated Bibliography: ‘YOURTUNES’

Annotated Bibliography: ‘YOURTUNES’

Link to Digital Artefact: https://yourtunes.tumblr.com

  1. Spotify: http://www.businessinsider.com.au/spotify-vs-itunes-2012-2#spotify-is-just-like-itunes-except-you-dont-need-to-buy-any-songs-all-you-do-is-pay-a-small-monthly-fee-to-use-the-service-its-499-per-for-desktop-only-access-999-per-month-gives-you-access-to-the-mobile-app-for-your-smartphone

Understanding what apps/sources to utilise throughout my digital artefact are important in ensuring the best quality work. After researching options for this project, through persuasive arguments, this business insider article highlights why the music application ‘Spotify’ would be the best option to capture my vision. The argument of this apps simple to navigate design and accessibility really helps to ensure that visitors are able to enjoy the content, rather than being confused on where to find it, leading to a more enjoyable experience.

  1. Benefits of Music: http://www.nafme.org/20-important-benefits-of-music-in-our-schools/

Before my starting my project, I knew I wanted to incorporate music. Another major source that helps support my artefact is background knowledge of music and its benefits, focusing on how it can assist students due to the amount of accessibility they have to these platforms. Being an online source, the accessibility to this website makes it easy for myself to discover different ways my digital artefact and the music I’m selecting can benefit listeners. For example, motivational songs to prepare for exams.

  1. Tumblr: http://www.practicalecommerce.com/articles/2836-5-Good-Reasons-to-Use-Tumblr

After more research and reviewing my idea, I realised that Spotify as a sole platform wouldn’t be enough to capture the vision I had for this project.  I then decided to implement the platform of Tumblr into my digital artefact. I found that Tumblr provides interactive for the audience and myself as a creator. With visually engaging media through photo’s, gifs, and videos, through this platform posts can accompany my playlists to support each themes for each week, for example Throwback Tunes Playlist could feature reblogs of artists performing from that decade/time.

  1. Submissions: http://smallbusiness.chron.com/set-up-ask-tumblr-48342.html

Through utilising the tips from this source I was able to set up a submission page within my Tumblr for my digital artefact. With the public’s ability to send in their own content, this allows the audience to interact with one another by sharing their music taste, artist and genres moving the audience from passive to active consumers. I have found that this aspect of my page allows me to interact with the audiences, creating a deeper understanding on what they would like to hear.

  1. Spotify Discount: https://news.spotify.com/us/2014/03/25/the-student-discount-is-here/

When contrasting my digital artefact, accessibility was an important factor contributing to which music platform I would create and present my playlists. Due to my project being accessible to many students, I wanted other ways in which students would be drawn to visiting my site and accessing my work. Researching deeper into music platforms, this source highlighted that Spotify was a great option due to its student discount and user-friendly layouts. Through discounted prices, this will generate a wider range of audience to my site, as people are more likely to this use the Spotify platform compared to others like ‘Apple Music’.

  1. Tips for A Successful Tumblr: http://www.creativebloq.com/tumblr/secrets-successful-tumblr-blog-3132101

As my digital artefact has submission aspects, this source provides information on how to run a successful Tumblr blog. As a platform, Tumblr provides a simple and highly effective way to share ideas, inspirational concepts and to showcase awesome work to a thriving design community. However, with a number of Tumblr blogs approaching high followers, with the tips taken from this source such as having a good focus, theme, layout etc., this will ensure people do visit my site so I’m not ‘lost’ amongst other blogs.

  1. Tips for Successful Playlists: http://techlife.samsung.com/tips-creating-perfect-music-playlist-1323.html

Like Tumblr, I felt it was important to research into what makes a successful playlist, as it is a key component of my digital artefact. This source provided great tips on improving my work including knowing my audience, knowing what theme do to for certain week, the length and order of a playlist and many more. I enjoyed this source as it not only provided ideas in improving my page, but it also highlighted the positive aspects of including submissions throughout my project, as it already provides audiences with music they know there are going to enjoy, thus leading to a more visits and submissions.

  1. How To Grow An Audience: https://www.youtube.com/watch?v=c2r4tlAZsUk

Although YouTube video is not professionally produced, I felt like it was important to find sources from other bloggers with real experiences. The source looks at a blogger that shares tips in gaining an audience and producing high quality content. Throughout the video she demonstrated ways to engage an audience and techniques to gaining an understanding of what is necessary having a successful blog. Implementing these tips, including expressing passions, maintaining activity and finding a target audience will all help to ensure my digital artefact provides audiences with enjoyable content, which is my main goal for this project.

  1. YouTube (Top Music): https://www.youtube.com/channel/UC-9-kyTW8ZkZNDHQJ6FgpwQ/featured

This sources provides YouTube’s top tracks and popular hits from a variety of genres. This is an important source to look at when creating playlists and narrowing down which songs to select for each theme. The accessibility of this website makes it easy to see what people are listening to the most through trending and highly viewed videos/ audio tracks. As certain songs are a trending topic within this site, utilising the data of these videos popularity, when incorporated into my own playlists and blog, this will drive audiences to have a more enjoyable experience when reviewing my digital artefact as they know they will enjoy the selection of music before even visiting site.

  1. Most Popular Spotify Playlists: http://gizmodo.com/these-are-the-25-most-popular-spotify-playlists-510275721

Part of the beauty of Spotify is the ability to share and create playlists. This source provides a list of the most popular playlists created on Spotify, displaying what songs make popular compilation. Utilising this source will give me the opportunity to see the construction of other playlists and theme titles giving me inspiration on tips as well as what makes it successful. Through selecting songs from these playlists this ensure that the audience have a positive reaction what is created, as the popularity of these playlist have proven to work in giving audiences songs they would enjoy for certain themes.