Marketing Corporates Play With Dolls

FeaturedMarketing Corporates Play With Dolls

The exploitation of children by the media is a growing concern within todays over sexualized culture, posing a threat to our younger generations innocence. Shifts have occurred within today’s society compared to past years due to the introduction of evolving technology, affecting most young individuals daily. Although this technology has brought positive benefits in the development of various areas such as education, communication, social and creative skills, the media and it’s effects on younger children can be treacherous. The danger is augmented due to the difficulty of monitoring the child’s exposure to technology and media.

In the last decade, the evolution the media has expanded and grown tremendously as the demand to stay current increases. Social media connects individuals within seconds, making it the most popular media platform. The overuse of personal information on these platforms is threatening younger individuals as the growing amount of social predators befriending children places them in serious harm. As the demand of technology within today’s society increases, the more difficult it is to protect children from the dangers of these platforms, due to its accessibility. Within todays culture it is becoming more common for younger people to share EVERYTHING online, due to a lack of knowledge and education about social media, privacy and on what type of people are viewing their page or site. This can lead to dire situations where youth become an easy target for abuse by predators. Support services such as nobullying.com offer parents help, with by advising them how to protect and educate about predators and potential harm, ways to stay safe online, thus protecting younger children from being taken advantage of within the expanding this media.

In today’s society the term of ‘Corporate Pedophilia’ is used to illustrate the branding and marketing of younger children in unethical ways. Due to the increasing number of media platforms that attempt to sell/present these younger individuals in sexualized ways, the fear of this becoming a norm within today’s culture is prevalent. Australian commentator Philip Adams refers to Corporate Pedophilia as “molestation on a massive scale”, as these media campaigns and the premature exposure to sexual images heighten pressures in younger individuals to strive to look a certain way. The promotion of young models portraying sexual images throughout the media, leads them to believe these actions should be duplicaFeatured imageted to gain attention in their reality.

The editorial spread entitled Cadeaux, photographed by Sharif Hamza featured in Vogue Paris; December January 2011 endorses the use of younger models through the editorial fashion spread. This gained a great deal of negative attention due to the sexualised perception of younger models throughout the shot (refer to image). This is an example of how ‘Corporate Pedophilia’ occurs within the marketing of media in today’s society as although the magazine attempts to make readers believe its all about the fashion, the use of sexual body language and sensual gazes of these younger models demonstrates the promotion of unethical behaviour by the media. Along with Adams, many other critics agree with this view on the marketing of children and ‘Corporate Pedophilia’, for example the Australian Senate links Beauty Pageants with dangers of body image and child abuse.

Do you think this is an appropriate way to portray under aged individuals?

References:

  • Hamza, S, (2011), Cadeaux [ONLINE]. Available at: http://en.vogue.fr (Accessed 20 April 15).
  • Adams, P. (1995). The death of childhood, in Marketing Toys: It’s child’s play. Papers from a national conference, Sydney NSW, Institute for Values Research and Young Media Australia. (Accessed 20 April 15)
  • POLLEY, H, (2012). Adjournment Fashion Industry. In Adjournment Fashion Industry. Tasmania, Wednesday, 09, May. Tasmania: Parliament of Australia . 3004. (Accessed 20 April 15).
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My Anaconda Don’t Want None Unless You’re Eighteen or Above

FeaturedMy Anaconda Don’t Want None Unless You’re Eighteen or Above

Within today’s society and culture many anxieties revolve around the obsession with celebrity due its negative effects on today’s youth. These recognised role models are perceived as dangerous towards younger audiences as their own actions and decisions are seen to play a vital part in shaping what is perceived as the right and wrong thing to do. Whether it be Miley Cyrus’s over sexualised music videos or Justin Bieber’s constant trouble with the law, the effect of these reoccurring celebrity outbursts captured through the media creates these anxieties, as the more common it becomes to act out, the easier it is for younger individuals duplicate these actions.

Within today’s popular culture, recognised individuals use media to send a wide range of messages to different audiences all over the world. Through this platform many individuals are given a sense of power and voice as the messages they choose to portray to society are monitored and closely analysed. Anxieties within the media are formed through the negative messages that these ‘ famous’ individuals direct to impressionable audiences as these are shown to shape their actions and  thoughts. The  reoccurring  mentality that ‘sex  sells’ through the  media within today’s  culture can have  serious effects of  younger audiences  lives, especially with  women. For example  Nicki Minaj’s viral  music video Anaconda created  media frenzy due  to it’s over  sexualisation of a naked Minaj, rapping and flaunting about her most famous asset. Due to the relevancy of this music video, Minaj’s message of having to be half-naked with a big behind to be desired and attractive creates anxieties for young women as their lower self esteem at this age can trigger negative understandings on body image and what it takes to be beautiful. These damaging messages that media portrays affects the development of younger individuals. The obsession with being perfect causes distractions within these individuals’ lives as they are less focused on achieving goals like higher education and more concerned with being comparable to their favourite celebrity. The measures and pressures to sell within industries create anxieties within popular culture as these sexual images younger audiences are exposed to have negative effects. Anxieties are a reoccurring factor within the media and todays society. As the media becomes more and more sexualised, exposing audiences to negative messages at younger ages, it becomes more difficult to shield and protect these dangerous actions from being duplicated. Although it may seem easy younger people are exposed to harmful images and actions everyday through a simple of a button. Although the technologic outbreak of the Internet ‘s convenience has done great things for todays expanding culture it’s damaging to younger audiences providing a gateway for harmful media. Which leads society to question is this type of media damaging to younger individuals and their development?

What do you think ? Check out the video here and leave a comment down below.