The world of the 21st century is immensely different in that which our parents or even grandparents have been being raised in. Increases in technological advances and developments over these last decades have created a virtual sense of connection between different global boarders, which occurs through ‘Globalisation’. “Globalisation offers a sense of interconnectedness by facilitating interpersonal communication and the formation of communities and relationships across geographic, racial, religious and cultural barriers” (O’Shaughnessy & Stadler P45)
This can be more accurately understood in reference to ‘Americanisation’. American is often referred to as having one of the largest impacts on the world, therefore ‘Americanisation’ is a commonly used analogy to describe the idea of globalisation as it looks at the influence of American culture on countries, determining its effects on food, technology, media, business practices, and political techniques.
Analysing Australia’s media, with popular shows such as F.R.I.E.N.D.S, The Simpsons and Orange is the New Black; it is evident that American culture frequently played out on Aussie screens. With many countries including Australia adopting and reconstructing adaptions of American shows such as ‘Big Brother’ this idea of ‘Americanisation’ and its effects on culture is further reinforced.
This phenomenon of ‘Globalisation’ is characterised by a sense of interdependence, where national borders become blurred in the face of instantaneous connections and the virtual sharing of information. No matter the physical difference, with just a click of a mouse, we are able to make quick connections on a global scale, exposing many new experiences, as different countries can shape and adapt different diverse culture.
Although American is seen to be very influential, our world today is defiantly becoming more multi -cultural, as our society adapts to different cultural influences including the music we listen to, how we dress and the food we consume. Going out for dinner has never been more difficult in todays society, from Thai to Mexican to Italian, the endless amount of cultural options has opened up the world to different experiences without even having to leave a 5km radius, a great positive that ‘Globalisation’ offers to many individuals.
The ease of exchanging information is also becoming the most evident in today’s media. Through analysing today’s media, well-known celebrities and pop stars are embracing many aspects of different cultures other than their own. Nicki Minaj, Katy Perry and Selena Gomez are three examples in particular, as they find inspiration from Indian, Native American and Asian culture (represented in the images above). Through integrating several traditions into their music and fashion, they allow individual’s to positively embrace and understand different cultures without having to even visit the country, which is pretty amazing.
So on a final note- Do you believe ‘Globalisation’ is helping to make a positive change in the integration of diverse cultures in our society, or is there no need for Globalisation?
Please feel free to leave a comment down below.
Have a great day and Thanks for visiting.
- O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’, Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471.