Within today’s society and culture many anxieties revolve around the obsession with celebrity due its negative effects on today’s youth. These recognised role models are perceived as dangerous towards younger audiences as their own actions and decisions are seen to play a vital part in shaping what is perceived as the right and wrong thing to do. Whether it be Miley Cyrus’s over sexualised music videos or Justin Bieber’s constant trouble with the law, the effect of these reoccurring celebrity outbursts captured through the media creates these anxieties, as the more common it becomes to act out, the easier it is for younger individuals duplicate these actions.
Within today’s popular culture, recognised individuals use media to send a wide range of messages to different audiences all over the world. Through this platform many individuals are given a sense of power and voice as the messages they choose to portray to society are monitored and closely analysed. Anxieties within the media are formed through the negative messages that these ‘ famous’ individuals direct to impressionable audiences as these are shown to shape their actions and thoughts. The reoccurring mentality that ‘sex sells’ through the media within today’s culture can have serious effects of younger audiences lives, especially with women. For example Nicki Minaj’s viral music video Anaconda created media frenzy due to it’s over sexualisation of a naked Minaj, rapping and flaunting about her most famous asset. Due to the relevancy of this music video, Minaj’s message of having to be half-naked with a big behind to be desired and attractive creates anxieties for young women as their lower self esteem at this age can trigger negative understandings on body image and what it takes to be beautiful. These damaging messages that media portrays affects the development of younger individuals. The obsession with being perfect causes distractions within these individuals’ lives as they are less focused on achieving goals like higher education and more concerned with being comparable to their favourite celebrity. The measures and pressures to sell within industries create anxieties within popular culture as these sexual images younger audiences are exposed to have negative effects. Anxieties are a reoccurring factor within the media and todays society. As the media becomes more and more sexualised, exposing audiences to negative messages at younger ages, it becomes more difficult to shield and protect these dangerous actions from being duplicated. Although it may seem easy younger people are exposed to harmful images and actions everyday through a simple of a button. Although the technologic outbreak of the Internet ‘s convenience has done great things for todays expanding culture it’s damaging to younger audiences providing a gateway for harmful media. Which leads society to question is this type of media damaging to younger individuals and their development?
What do you think ? Check out the video here and leave a comment down below.