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Hidden Anxiety, Hidden Place

Anxiety disorders are a common mental health condition effecting suffers and their families. People experiencing Anxiety describe feelings of pressure, fear, apprehension, hopelessness …. a lack of control. The sufferer, crippled by these thoughts, looks for ways to process the feelings and regain control. Naturally each individual experiences different effects of this illness and practice different coping strategies, this is the story of an adolescent who uses a ‘Hidden Place’ as a way of calming his thoughts and feelings- his anxiety, and a view through the eyes of the parent of this long suffering individual.

The opportunity to interview a mother and son about living with anxiety from the perspective of both the parent and the adolescent sufferer provided an insight into how crippling this illness is and the difficulty of managing the illness at a young age. The interview revealed techniques and coping strategies each of these interviewees used to manage the illness, one of which is a ‘Hidden Place’. The parent expressed concerns about the adolescent isolating himself in a ‘Hidden Place’ and in contrast the adolescent expressed the comfort and sense of ease he felt with having a ‘Hidden Place’, his secret spot to retrieve to and find peace and a sense of control during times where his anxiety levels were at their worst.

The interviewees revealed they have been managing this illness without professional intervention for many years. The parent encouraged the adolescent to remind himself he was young and that things would improve as he matured and obtained skills to manage and process his feelings. The adolescent spoke about controlling the ruminating thoughts by escaping to a ‘Hidden Place’ a place he describes as a “spot where he could be alone and calm himself, process his thoughts and put the thoughts into perspective.” It was interesting but not surprising that while the adolescent found solace at his ‘Hidden Place’ the parent was apprehensive about the adolescent isolating himself. The adolescent and parent in this story deal with the mental illness privately, whilst to the outside world, everything seems normal.

Although retrieving to an isolated place helped this adolescent to deal with his condition, I don’t believe it would help individuals overcome this illness in the long term. Reaching out for support from organisations such as ‘Headspace’ can provide information for young people and their parents, on how to cope with this condition, as well as strategies to minimise anxiety throughout day-to day life. As a result, this slideshow/ video piece is a broader context of the hidden aspect of mental illness. Among the images and videos of the interviewee, audio and portrait of the ‘Hidden Place’ are included to emphasise the significance of this silent illness and its’ effects.

Links:

Storify and Tweets: https://storify.com/davidgski/hiddenanxiety-hidden-place

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Nigerian Actors are Exulted as the Potential for ‘Nollywood’ Grows

‘Hollywood’ is often referred to as the capital of the entertainment industry, as hopeful individuals are seen flocking there everyday to make there dreams a reality. However despite being one of the biggest industries, with various cultures existing in the world, Hollywood may no longer reign as supreme in the entertainment industry, as the Nollywood industry is increasing becoming more popular. ‘Nollywood’ refers to the film industry of Nigeria, and is seen to be the 3rd largest film industry in the world, producing 1687 movies as of 2007, trailing the very popular Indian film industry of Bollywood.

Nollywood-600x450Commencing in the 1990s ‘Nollywood’ was derived from Yoruba travelling theatre tradition. Unlike its North American counterpart, Nollywood movies are made directly to video rather than having a screening in theatres. These films are shot on tight budgets, with productions pricing varying anywhere from $10 000 to $50 000, which is a huge contrast to western produced higher budget films. Most of the content of these films relies heavily on the viewer, as most of these films and their themes are shown to cater toward Nigerian citizens

As technology is constantly evolving, the demand for quality equipment becomes very high, especially for the production of films/ television. Nowadays watching a film can be quite distracting if the quality is subpar, as the push for technology, has created viewers to expect high standards. Through ‘Nollywood’ producing films with low budgets, these Nigerian directors only purchase technology when it becomes affordable. However it is worth considering that this film industry has excellent grounds to increase the production quality of its films due to remaining on a low budget, possibly becoming the biggest film industry in the world.

 This popular ‘Nollywood’ film industry has numerously been labeled as a product of globalisation, however, Onookome Okome states “While there is no doubt that Nollywood exhibits the hybrid character that is obvious in many forms of African popular arts, it is its acute notation of locality that gives it an unprecedented acceptability as the local cinematic expression in Nigeria and indeed in Africa…Yet, the form and content of Nollywood narratives reminds the casual observer of the obvious ties it has to the complicated trade in global media images even when the point has been made of its unique place in world media culture”. To sum Okome’s quote whilst there is definitely an element of global media influence, Nigerian film directors are shown intentionally incorporating popular African arts and revolving their themes around Nigerian and African focused culture.

The introduction to Netflix’s on western culture has changed the way we view our media, even having influence on the ‘Nollywood’ industry as they begin to take advantage of the Internet and social media as a means of distributing their films. Labelled the ‘Netflix’s of Africa’ iRokoTV, is a streaming service that is home most ‘Nollywood’ films. Alfred Joyner’s article ‘Exploring the future of Nollywood’, this streaming service will more people around the world to have access to ‘Nollywood’ films as they are no longer exclusively available in a hard copy.

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Countries all want quality film industries that compete with Hollywood’s extremely successful industry. Our world is increasingly globalised through every aspect, and our cultures are always mixing and linking in some way.

So on a final note,

Do you believe that ‘Nollywood’ or even ‘Bollywood’ has the potential to over take the success of western industries?

Feel free to leave a comment down below.

Thanks,

– davidsdistrict

References:

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I-G-G- WHY?

Understanding what ‘Cultural Appropriation’ is throughout today’s society is as easy as turning on your television or watching your favourite music video, it occurs around us constantly. ‘Cultural Appropriation’ looks at individuals adopting aspects of a culture that’s not their own. On a deeper understanding it refers to a “particular power dynamic in which members of a dominant culture take elements from a culture of people who have been systematically oppressed by that dominant group” (Maisha Z. Johnson). To many, the term implies the theft of culture, without respect to its history and an ignorance of underlying cultural meaning.

Through analysing today’s media, there are many well- known individuals whose actions have lead to negative connotations regarding the adoption of a culture rather than their own. An example of this is the Australian born female ‘Hip-Hop’ artist Iggy Azalea. In a genre dominated almost exclusively by African American men, Azalea stands out, but unfortunately it’s not for the right reasons. The hometown ‘rapper’ has recently sparked a great deal of controversy as her ‘Cultural Appropriation’, hints to underlining tones of racism.

iggy-showOne example of Azalea’s ‘Cultural Appropriation’ events first occurred on the song entitled ‘D.R.U.G.S’ as the artist refers to herself as a “runaway slave… master”. This incident caused massive amounts of controversy, especially in the African- American community, leading many to speak out on the issue, including Iggy’s peer, African- American ‘Hip-Hop’ artist Azealia Banks. Banks took to various media outlets to talk about the history of American capitalism beginning with slave labor as well the discussion about reparations. Banks goes on to state “at the very least y’all owe me the right to my f***ing identity and to not exploit that s***. That’s all we’re holding on to with ‘Hip-Hop” and ‘Rap’”. Being classified as any type of artist provides many individuals an outlet for self-expression and vehicle for identification, however using expressions whilst having a lack of cultural appreciation becomes dispensable, and is an insult stemming from a long history and trend of racial and ethnic discrimination and prejudice. When violence systematically targets a group of people through genocide, slavery, or colonisation, the resulting trauma lasts through generations. It’s insulting to say the least.

Iggy Azalea 'Blackcent' memeThe Daily Dot’s Derrick Clifton writes: “‘Fancy’ new starlet is now dominating the entire genre, especially since she’s now the female rapper with the longest reign on the ‘Billboard Top 100’ But it seems as though every time conversations crop up about Iggy Azalea, the vocal critics get panned—mainly by white people—as a horde of racists for ‘attacking’ their participation in black art forms, no matter how intrinsically rooted they are to black experiences… Our sayings, dialects, and even vocal dynamics may bear common roots, but are heavily influenced by life experiences, education and regional differences. Iggy azaleas ‘natural speaking voice’ is actually the sugary-sweet, rural Australian accent she grew’ up with—not the grungy, Southern ‘’blackcent’ she adopts for the sake of rapping”

As Clifton suggests here, there are ways to imitate black artists that don’t explicitly demean them or the black community, and that actually honor the legacy of black music. In fact, he singles out Adele, Duffy, and Sam Smith as prime examples. However the problem with Azalea here is with her accent, her clothes, and her general image, as he agues that she’s basically a step away from black face. That’s not to say Azalea doesn’t truly love the kind of music she’s taking from. The ‘rapper’ personally shares her admiration for legendary rap artists such as Tupac, even citing him as the reason why she felt so inspired to enter the industry in the first place. Nevertheless loving hip-hop, or any kind of music relating to a culture for that matter, doesn’t really make it okay for you to “act black,” as it becomes a strike against her authenticity and tips her over the line from appreciation into appropriation.

So what do you think?

Do you believe Azalea is inappropriate when it comes to ‘Cultural Appropriation’?

If so, what other individuals have you seen been doing the same?

Please feel free to leave a comment.

Thanks,

– davidsdistrict.

References:

  • Chang, Jeff. ‘Azealia Banks, Iggy Azalea And Hip-Hop’s Appropriation Problem’. the Guardian. N.p., 2014. Web. 4 Sept. 2015.
  • Clifton, Derrick. ’17 Things White People Need To Know About #Yesallblackpeople’. The Daily Dot. N.p., 2014. Web. 4 Sept. 2015.
  • Johnson, Maisha. ‘What’S Wrong With Cultural Appropriation? These 9 Answers Reveal Its Harm’. Everyday Feminism. N.p., 2015. Web. 4 Sept. 2015.
  • Morrison, Aaron. ‘Rachel Dolezal, Iggy Azalea And Cultural Appropriation: When Admiration Of Black Culture Becomes Offensive’. International Business Times. N.p., 2015. Web. 4 Sept. 2015.
  • Osterndorf, Chris. ‘Iggy Azalea And A Culture Of Appropriation’. Media Diversified. N.p., 2013. Web. 4 Sept. 2015.
  • Iggy Azalea Photo: prettystatus.com
  • Iggy Azalea Photo meme: davidsdistrict
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No Need For A Plane Ticket, Experiencing Diverse Culture Is Just A Click Away

The world of the 21st century is immensely different in that which our parents or even grandparents have been being raised in. Increases in technological advances and developments over these last decades have created a virtual sense of connection between different global boarders, which occurs through ‘Globalisation’. “Globalisation offers a sense of interconnectedness by facilitating interpersonal communication and the formation of communities and relationships across geographic, racial, religious and cultural barriers” (O’Shaughnessy & Stadler P45)

This can be more accurately understood in reference to ‘Americanisation’. American is often referred to as having one of the largest impacts on the world, therefore ‘Americanisation’ is a commonly used analogy to describe the idea of globalisation as it looks at the influence of American culture on countries, determining its effects on food, technology, media, business practices, and political techniques.

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Analysing Australia’s media, with popular shows such as F.R.I.E.N.D.S, The Simpsons and Orange is the New Black; it is evident that American culture frequently played out on Aussie screens. With many countries including Australia adopting and reconstructing adaptions of American shows such as ‘Big Brother’ this idea of ‘Americanisation’ and its effects on culture is further reinforced.

This phenomenon of ‘Globalisation’ is characterised by a sense of interdependence, where national borders become blurred in the face of instantaneous connections and the virtual sharing of information. No matter the physical difference, with just a click of a mouse, we are able to make quick connections on a global scale, exposing many new experiences, as different countries can shape and adapt different diverse culture.

Although American is seen to be very influential, our world today is defiantly becoming more multi -cultural, as our society adapts to different cultural influences including the music we listen to, how we dress and the food we consume. Going out for dinner has never been more difficult in todays society, from Thai to Mexican to Italian, the endless amount of cultural options has opened up the world to different experiences without even having to leave a 5km radius, a great positive that ‘Globalisation’ offers to many individuals.

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The ease of exchanging information is also becoming the most evident in today’s media. Through analysing today’s media, well-known celebrities and pop stars are embracing many aspects of different cultures other than their own. Nicki Minaj, Katy Perry and Selena Gomez are three examples in particular, as they find inspiration from Indian, Native American and Asian culture (represented in the images above). Through integrating several traditions into their music and fashion, they allow individual’s to positively embrace and understand different cultures without having to even visit the country, which is pretty amazing.

So on a final note- Do you believe ‘Globalisation’ is helping to make a positive change in the integration of diverse cultures in our society, or is there no need for Globalisation?

Please feel free to leave a comment down below.

Have a great day and Thanks for visiting.

– davidsdistrict

References List:

  1. O’Shaughnessy, M and Stadler, J (2008) ‘Globalisation’, Media and Society (fifth edition) Oxford: Oxford University Press, pp. 458-471.

Marketing Corporates Play With Dolls

FeaturedMarketing Corporates Play With Dolls

The exploitation of children by the media is a growing concern within todays over sexualized culture, posing a threat to our younger generations innocence. Shifts have occurred within today’s society compared to past years due to the introduction of evolving technology, affecting most young individuals daily. Although this technology has brought positive benefits in the development of various areas such as education, communication, social and creative skills, the media and it’s effects on younger children can be treacherous. The danger is augmented due to the difficulty of monitoring the child’s exposure to technology and media.

In the last decade, the evolution the media has expanded and grown tremendously as the demand to stay current increases. Social media connects individuals within seconds, making it the most popular media platform. The overuse of personal information on these platforms is threatening younger individuals as the growing amount of social predators befriending children places them in serious harm. As the demand of technology within today’s society increases, the more difficult it is to protect children from the dangers of these platforms, due to its accessibility. Within todays culture it is becoming more common for younger people to share EVERYTHING online, due to a lack of knowledge and education about social media, privacy and on what type of people are viewing their page or site. This can lead to dire situations where youth become an easy target for abuse by predators. Support services such as nobullying.com offer parents help, with by advising them how to protect and educate about predators and potential harm, ways to stay safe online, thus protecting younger children from being taken advantage of within the expanding this media.

In today’s society the term of ‘Corporate Pedophilia’ is used to illustrate the branding and marketing of younger children in unethical ways. Due to the increasing number of media platforms that attempt to sell/present these younger individuals in sexualized ways, the fear of this becoming a norm within today’s culture is prevalent. Australian commentator Philip Adams refers to Corporate Pedophilia as “molestation on a massive scale”, as these media campaigns and the premature exposure to sexual images heighten pressures in younger individuals to strive to look a certain way. The promotion of young models portraying sexual images throughout the media, leads them to believe these actions should be duplicaFeatured imageted to gain attention in their reality.

The editorial spread entitled Cadeaux, photographed by Sharif Hamza featured in Vogue Paris; December January 2011 endorses the use of younger models through the editorial fashion spread. This gained a great deal of negative attention due to the sexualised perception of younger models throughout the shot (refer to image). This is an example of how ‘Corporate Pedophilia’ occurs within the marketing of media in today’s society as although the magazine attempts to make readers believe its all about the fashion, the use of sexual body language and sensual gazes of these younger models demonstrates the promotion of unethical behaviour by the media. Along with Adams, many other critics agree with this view on the marketing of children and ‘Corporate Pedophilia’, for example the Australian Senate links Beauty Pageants with dangers of body image and child abuse.

Do you think this is an appropriate way to portray under aged individuals?

References:

  • Hamza, S, (2011), Cadeaux [ONLINE]. Available at: http://en.vogue.fr (Accessed 20 April 15).
  • Adams, P. (1995). The death of childhood, in Marketing Toys: It’s child’s play. Papers from a national conference, Sydney NSW, Institute for Values Research and Young Media Australia. (Accessed 20 April 15)
  • POLLEY, H, (2012). Adjournment Fashion Industry. In Adjournment Fashion Industry. Tasmania, Wednesday, 09, May. Tasmania: Parliament of Australia . 3004. (Accessed 20 April 15).

My Anaconda Don’t Want None Unless You’re Eighteen or Above

FeaturedMy Anaconda Don’t Want None Unless You’re Eighteen or Above

Within today’s society and culture many anxieties revolve around the obsession with celebrity due its negative effects on today’s youth. These recognised role models are perceived as dangerous towards younger audiences as their own actions and decisions are seen to play a vital part in shaping what is perceived as the right and wrong thing to do. Whether it be Miley Cyrus’s over sexualised music videos or Justin Bieber’s constant trouble with the law, the effect of these reoccurring celebrity outbursts captured through the media creates these anxieties, as the more common it becomes to act out, the easier it is for younger individuals duplicate these actions.

Within today’s popular culture, recognised individuals use media to send a wide range of messages to different audiences all over the world. Through this platform many individuals are given a sense of power and voice as the messages they choose to portray to society are monitored and closely analysed. Anxieties within the media are formed through the negative messages that these ‘ famous’ individuals direct to impressionable audiences as these are shown to shape their actions and  thoughts. The  reoccurring  mentality that ‘sex  sells’ through the  media within today’s  culture can have  serious effects of  younger audiences  lives, especially with  women. For example  Nicki Minaj’s viral  music video Anaconda created  media frenzy due  to it’s over  sexualisation of a naked Minaj, rapping and flaunting about her most famous asset. Due to the relevancy of this music video, Minaj’s message of having to be half-naked with a big behind to be desired and attractive creates anxieties for young women as their lower self esteem at this age can trigger negative understandings on body image and what it takes to be beautiful. These damaging messages that media portrays affects the development of younger individuals. The obsession with being perfect causes distractions within these individuals’ lives as they are less focused on achieving goals like higher education and more concerned with being comparable to their favourite celebrity. The measures and pressures to sell within industries create anxieties within popular culture as these sexual images younger audiences are exposed to have negative effects. Anxieties are a reoccurring factor within the media and todays society. As the media becomes more and more sexualised, exposing audiences to negative messages at younger ages, it becomes more difficult to shield and protect these dangerous actions from being duplicated. Although it may seem easy younger people are exposed to harmful images and actions everyday through a simple of a button. Although the technologic outbreak of the Internet ‘s convenience has done great things for todays expanding culture it’s damaging to younger audiences providing a gateway for harmful media. Which leads society to question is this type of media damaging to younger individuals and their development?

What do you think ? Check out the video here and leave a comment down below.

Blog Post 3: Week 4- Mechanics

This week my group focused on further developing our game ‘Back and Forth’ as well as finalising the mechanics, algorithms, and rules of the game. Chris suggested that we split these details up throughout each of our posts. After discussing these areas with my group we came to the agreement that the posts would be split as follows:

  1. David- Mechanics
  2. Mel- Scenarios
  3. Liam- Research
  4. Noelle- Set up/ Board Description

Building the mechanics of the game I wanted to ensure that players would be able to easily understand our rules. Looking at some of the past weeks games, I found that these become more difficult when the rules aren’t explained clearly. To avoid confusion I looked at implemented steps throughout these rules, making it easier for players to follow along. Throughout the development of these mechanics I ensured that any changes/updates made were confirmed by the group to maintain our work stay cohesive.

The mechanics I developed are as follows:

  • Step 1: Set up the board (refer to Noelle’s post)
  • Step 2: Elect a mediator (player who looks over the game and ensures the debates are fair)
  • Step 3: Split into even teams. one ‘Red’ team and one ‘Green’ team
  • Step 4: The team to the left of the mediator will start the game by rolling the dice
  • Step 5: After rolling, collect scenario card corresponding to colour shown on dice
  • Step 6: Read the scenario out to the group and choose one player to represent the team for the round
  • Step 7: Before the round begins representatives will be given 30 seconds to brainstorm points with their team before the argument begins.
  • Step 8: Once the round begins, each team will have 30 seconds to argue their point. This will be timed by the mediator.
  • Step 9: At the conclusion of the debate, the mediator will decipher who won that round based on the arguments given.
  • Step 10: If the losing team disagrees with the verdict of the mediator, they can play their objection card. (Each team only has the ability to use the objection card once through the entire game)
  • Step 11: After the mediator has chosen a winner for that round, the winning team will stay at the colour they rolled too, whilst the losing team will return back to their previous spot on the board.
  • Step 12: Teams will continue to debate ‘back and forth’ following the coloured coded scenarios until one reaches the finish mark.

After trialing other descriptions of this game our these mechanics display clear rules that are easy to follow for players. With this I feel positive moving forward in the development of ‘Back and Forth’ and I look forward to how we can further improve this game throughout the upcoming weeks.

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Week 5: Project Proposal:

Today we were asked to split into groups and share our ideas and options on the concepts relating to our future final projects. My groups discussion on  ‘Power’  reminded us of our common passions as well looked to help each develop works that look to be both effective and powerful. Looking at my past works I am defiantly inspired by installation pieces as I feel that are an effective medium to display a powerful message on a broad scale. Throughout the discussion of my field/ inspiration in these past weeks blog posts,  I discussed how the companies that create and highlight positive changes through their branding are the ones that I am most inspired by, which is what I aim to do for this project.

For my work I am heavily inspired by the ‘March for our Lives’ campaign that took place in the states just this past week. The March for Our Lives was a student-led demonstration that took place in Washington, D.C  with over 800 sibling events throughout the United States and around the world. Doing some research on the march itself it is stated that more than 830 demonstrations took place. Student organisers planned the march in collaboration with the nonprofit organisation ‘Everytown for Gun Safety’, as he event followed the Stoneman Douglas High School shooting, which was described by some media outlets as a possible “tipping point for gun control legislation”. Throughout this protest, victims urged for universal background checks on all gun sales, raising the federal age of gun ownership and possession to the age of 21, closing the gun show loophole and restoration of the 1994 Federal Assault Weapons Ban.  With two million marching across the United States, it was the largest student protest in American history, one of the largest marches on Washington in history, and the second largest march in American history, with millions more estimated to have marched throughout the world.

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Their fight for changed inspired the discussion of protest and power throughout my group and sparked many ideas for my future project this semester. Although our themes are connected, we all had very different ways of executing our projects, these ranging from installation, cinemagrpahys, sound ect. Although these are different I found it very inspiring talking and gathering ideas from my peers to develop my own work.

Although it is not final yet my idea I had for this semester was looking to doing an installation work of two juxtaposing screens. The first being a video collage of news outlets, politicians and the general public discussing the effects of gun laws and why they are necessary.  For the other side I look to show the effects that these guns have through images and videos, highlighting both the positive and negative nature of these weapons on society. Examples that I was thinking for this would be displaying the effects of school shootings as well as news stories on how it has provided safety for many of indviduals. A sound piece will also be incorporated into the project, shooting off each screen as the work continues, symbolising power and the effect of the guns. Although my idea isn’t final I look to further develop it over the next coming weeks to further develop a solid idea.

Our group also looked  Stanton and Jeffries as inspiration for our works as they look to capture film and photographs that highlight the power of story and emotion. I think they will be a helpful source throughout this project as I look to capture the emotions of individuals as well as their messages and stories.

References:

 

Proposal: Influencer Marketing

The communication environment for businesses has significantly changed with the emergence and growing popularity of social networking sites. Scrolling through our timelines today we are bombarded with popular influencers promoting products through brand sponsorships. From weight loss teas to teeth whitening kits, these brand partnerships are hard to avoid and are a powerful marketing strategy that many companies are capitalising on. These well-known users sharing their experiences and opinions have become a trusted source of information for consumers “with 74% of individuals relying on social media to influence their purchasing decisions” (Bennett, 2014), therefore leading to a decrease in traditional advertising. These developments have forced advertising industries to adapt and rethink
traditional marketing strategies in order to effectively reach consumers, thus the development of influencer marketing.

#ad using @fittea before my shoots is my favorite ☺️

A post shared by Kylie (@kyliejenner) on

Influencer marketing is designed to tap into an existing community of engaged followers throughout social media. Influencers are specialists in their niches. Due to their influence over audiences they look to help brands/companies reach further engagement in exchange for profit/ promotion. This marketing practice is based on influence theory, which advocates the idea that a small percentage of key individuals can be effective at persuading a great amount of others. Rather than marketing towards a large group of consumers, influencer marketing uses these individuals to drive a brand’s message to the larger market and influence buying decisions. Marketing was originally focused on “offline opinion leaders, like journalists or industry analysts, to gain positive coverage” (Brown & Hayes, 2008). Companies target selected journalist, giving them access to information, their spokespeople and company events with the goal of building a long lasting relationship and facilitate positive coverage. With the digitalisations and shift of businesses, the focus of marketing has shifted from offline to online opinion leaders, as they offer a wider reach via their social networks. As we know by looking at our own social platforms today, digital influencers can be bloggers, celebrities or other individuals which are followed by a large amount of people online, taking place on personal blogs, commercial websites and the most popular Instagram, Facebook, Twitter or Snapchat.

A modern influencer marketing practice is to send free products to an influencer, hoping that they will use and like it and decide to recommend it to their followers. Other times, companies pay online influencers to promote their product and post about it. However, what inspired my interest in this topic was the immense trust consumers hold in opinions posted by others online, with these individuals thoughts and recommendations being looked at over established brands and companies. In their paper ‘Consumer Attitudes Toward Blogger’s Sponsored Recommendations and Purchase Intention: The effect of Sponsorship Type, Product type, and Brand Awareness’ Lu and Chang state “The growing popularity and large user numbers of social networking sites also had a great impact on consumers purchasing decisions. Today, consumers rely more than ever on recommendations from their peers” (2014). It made me think, how does the everyday person know what post’s to trust and what are the signs off unethically promotion?

For this session I have decided I am going to develop a research/ information based blog on Influencer Marketing for social users to gage further understandings of the operations behind this field. With this I look to post about the methods these individuals use as well as how these strategies are implemented to attract us into buying products.  I look to use my research behind this topic to enlighten readers on how this form of marketing has both positive and negative attributes.

Future post topics I look to discuss:

  • What makes an Influencer?
  • Research on Influencer Marketing? What makes it more effect over others?
  • The Power of Social Media
  • Examples of Positive Influencers and Campaigns
  • Examples of Negative Influencers and Campaigns
  • Testing Analytics on Instagram- Are these suggested products something I would actually purchase? Are they correctly catered towards my likes?
  • Tips on avoiding inauthentic sponsored posts
  • Survey- Asking students questions on if they have purchased items recommended by an influencer and why?
  • Podcast Interview with an Influencer? What is it like? How do you remain genuine?

I decided to choose WordPress to host my work as the content is communicated directly to readers and is most common amongst young people. Many of us already use the site and are the majority of the targeted market for these campaigns/ promotional posts. With this blog my aim is to highlight what factors contribute to unethical forms of Influencer Marketing, enlightening readers on how they can avoid campaigns that feed false information.

References:

  1. Brown, D., & Hayes, N. (2008). Influencer Marketing: Who really influences your Customers?. London, :Routledge.
  2. Lu, L. C., Chang, W. P., & Chang, H. H. (2014). Consumer attitudes toward blogger’s sponsored recommendations and purchase intention: The effect of sponsorship type, product type, and brand awareness. Computers in Human Behavior, 34, 258-266

 

 

 

 

Week 4: Research Processes:

When discussing the processes of social media marketing brands/ companies with a defined strategy are the ones that experience the most success on social media. I’m inspired by this social practices as these strategies are used to engage directly with consumers. With the progression and adaptation of technology, it has made us rethink our digital marketing strategies, putting more focus on consumer wants, thus creating more engagement, popularity etc. Looking at these process I am able to understand the need for this research as it provides a background on recent developments with respect to social media branding. For me, when I look at this field the use of social media has created opportunities for online marketers to engage with customers who they wouldn’t otherwise have been able to reach using traditional marketing methods. With these processes in place it highlights the importance of measuring the success of these marketing activities to enable further growth.

The company Tesla is not only the maker of my dream car but it also looks at adapting key social strategies to stand out from its competitors. When you think of the world’s biggest maker of electric cars, Tesla is the brand that first come comes to mind. However, many don’t know that Renault-Nissan is the current leader in this field. The impact of Tesla social marketing shows how impactful their marketing efforts just this past year. Elon Musk (product architect of Tesla) has been at his bombastic best once again this year and on social media, as the launch of the new Models turned heads across the world. Despite being far smaller than their automotive rivals, research into the companies social media activity of automotive brands found that Tesla regularly outperformed larger competitors, generating over 3X the engagement of the next best performing automotive brand on Twitter. The thing that really stands out for Tesla is the impact that Elon Musk has on their marketing. For example, during the live streaming/tweeting of the Model 3 launch, Musk was front and centre, sharing posts on social media to his 15 million+ followers and making a huge difference to the engagement and reach of each of these posts, showing the impact a social CEO can make a big in the personality-driven world of social media.

References:

Blog Post 2- Week 3: Back and Forth

This week we were told to split into groups of 3- 4 and develop a game to present in class. Collectively my group from last week joined up as we all thought we would be able to come up with something unique (plus Liam did mention he played a lot of board games with his family so I thought he would be a valuable developer). After throwing around different concepts we landed on our final idea of a debate based game entitled ‘Back and Forth’. This idea came up through the discussion a viral video where a women and a couple argue over a parking spot.

We quickly realised that the idea behind debates and the need to ‘prove a point’ would be a great angle for a competitive based game.

For our game players would split into two teams, one being red and the other green. With this teams will be given the same scenario and will have the opportunity to debate arguments for each side, coordinating to their colour. Using the viral video as an example, the red team would argue why the women had a right to take the spot, whilst the green team would argue for the couples defense. Although for this example the scenario isn’t a very serious situation, the game will consist of having three different scenario piles which will relate to different topics, each ranging on the seriousness. Amongst these teams there will be a mediator which will control the game as well as decipher the arguments from both teams. The objective of the game is for players to persuade the mediator to side with there arguments over the other team, as well as having a time limit for their arguments. After losing a debate, players will then need to collect one ‘petty card’ in the game. These cards were incorporated to add obstacles to the game such as ‘move backwards’, ‘switch team members etc, creating a more interesting game as giving both teams opportunities to win right till the end.

The layout of board game itself symbolises the motion of the sport tennis, whist just like players hit the ball ‘back and forth’, it is the same for the arguments from teams throughout the game. At the end of lesson we touched on adding the tennis points system of tennis into our game which I think will be a great concept. I look forward to developing this game further and seeing where we can take it.

Week 3: Who is my Hero/ Opportunities in my field:

Throughout this lesson, we shifted to a focus on the figures both within and external to the art/media world. Thinking on this topic I don’t really look to any one person/ brand specifically that I would classify my hero as when looking at social media design/marketing. However when looking at branding and social marketing itself, many companies adopt practices and concepts that I look to as inspiration and seek to integrate into my own future practices. The National Social Marketing Centre (NSMC) defines social marketing as “an approach used to develop activities aimed at changing or maintaining people’s behaviour for the benefit of individuals and society as a whole”. Looking at these concepts, there are many campaigns, brands and advertisements that have influenced my interest in this field. An example of social marketing for positive change can refer to Dove’s campaign for Real Beauty. Many ad campaigns over the years have sold soap. Fewer have tried to change societal notions about beauty. Even fewer have tried to do both. Dove’s “Campaign for Real Beauty” is the campaign that did it.

The campaign that had its origins in London and Canada with a billboard asking people to vote on whether the women pictured were “fat or fit?” or “wrinkled or wonderful?” kicked off a conversation about society’s notions of female standards of beauty. It also arrived at a time when digital media allowed consumers to interact and share the campaign’s messages in a way that allowed it to go viral on a global scale.

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Although this campaign doesn’t target me in particular, the message that the brand conveys through its history and marketing strategies looks to empower its customers, highlighting the core meaning behind what social marketing. I am inspired by works like this as they look to make a positive changes for our communities and societies as a whole, which one day I hope I can be apart of.

Looking at the aspect of opportunities within my field, Internships are readily available for students on sites such as Seek, Indeed and Pedestrian. In order to gain experience in this industry I do look to apply some in the future as well as see where the opportunity to work within these positions takes me, which hopefully happens after my studies come to an end. I also look at mentors being another essential component of forging a path in the right direction of your practice, to lead in to your career. They can not only assist you with contacts for job opportunities and internships, but also in guiding you to a professional manner and something that is achievable. After brainstorming I was able to narrow down specific people who have enabled me to develop necessary skills and have seen a greater potential in me and have aimed to help me utilise that potential. Having a cousin working in my desired field has shown me the form of marketing operations as how I can prepare myself for future tasks, as well as any problems and areas of focus I will need to look at when starting work. I look to her as an opportunity to understand more about the role and gain further insight on areas I might enjoy these roles. She has also provided me opportunities to sit in with her while she works, providing me with the opportunity to further enhance my photo/ video, editing and design skills.

References:

Blog Post 1- Week 2: Codenames

Codenames is a 2015 game from Czech Games Edition and designer Vlaada Chvátil. The game is for 2-8 players and takes about 15 minutes to play a round. Inspired similarly to the game Password, there is designated Spymaster who is trying to get their team to guess a series of words without guessing the wrong thing.

The game comes with;

  • 8 Red Agent cards
  • 8 Blue Agent cards
  • 1 Double Agent card
  • 7 Innocent Bystander cards
  • Assassin card
  • 40 Key cards
  • Code cards
  • Timer

For this lesson I played with Noelle,  Liam and Mel. We split into teams, boys (red agents) against girls (blue agents). After electing our spymasters, each team drew a key card to discover what positions our words were in order to win the game.

On a team’s turn, the Spymaster looks at the words that belong to their team and tries to find a common thread between them. Being the Spymaster must give a one word clue to lead them to the words you want them to say, with your restrictions being that you can only say one word, and you can’t say a one that’s on the board.

A rule that I really enjoyed about this game was the addition to your one word, you can also give a number that leads your team to the number of words your clue refers to. E.g EGG 1/2/3 ect. Your team then must try to guess the words you want them to. They have up to one more guess than the number you said. So if you said EGG 2, they’ll be able to guess up to three words. A guess is official when you touch the word in question. Your team can also choose to pass any remaining guesses so as to not make an error. The team that find all of their words first wins.

As a group we played about 6 rounds of this with Liam and I winning about 5. Needless to say this was definitely an enjoyable game. For me, this game is going to be one I purchase outside of class.It’s replayability and diverse layouts, this game is one that will always stay interesting. Coming from someone who doesn’t generally care for party games OR word games, Vlaada Chvátil has definitely impressed me and I am very eager to check out some of his other creations.

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