Anxiety disorders are a common mental health condition effecting suffers and their families. People experiencing Anxiety describe feelings of pressure, fear, apprehension, hopelessness …. a lack of control. The sufferer, crippled by these thoughts, looks for ways to process the feelings and regain control. Naturally each individual experiences different effects of this illness and practice different coping strategies, this is the story of an adolescent who uses a ‘Hidden Place’ as a way of calming his thoughts and feelings- his anxiety, and a view through the eyes of the parent of this long suffering individual.
The opportunity to interview a mother and son about living with anxiety from the perspective of both the parent and the adolescent sufferer provided an insight into how crippling this illness is and the difficulty of managing the illness at a young age. The interview revealed techniques and coping strategies each of these interviewees used to manage the illness, one of which is a ‘Hidden Place’. The parent expressed concerns about the adolescent isolating himself in a ‘Hidden Place’ and in contrast the adolescent expressed the comfort and sense of ease he felt with having a ‘Hidden Place’, his secret spot to retrieve to and find peace and a sense of control during times where his anxiety levels were at their worst.
The interviewees revealed they have been managing this illness without professional intervention for many years. The parent encouraged the adolescent to remind himself he was young and that things would improve as he matured and obtained skills to manage and process his feelings. The adolescent spoke about controlling the ruminating thoughts by escaping to a ‘Hidden Place’ a place he describes as a “spot where he could be alone and calm himself, process his thoughts and put the thoughts into perspective.” It was interesting but not surprising that while the adolescent found solace at his ‘Hidden Place’ the parent was apprehensive about the adolescent isolating himself. The adolescent and parent in this story deal with the mental illness privately, whilst to the outside world, everything seems normal.
Although retrieving to an isolated place helped this adolescent to deal with his condition, I don’t believe it would help individuals overcome this illness in the long term. Reaching out for support from organisations such as ‘Headspace’ can provide information for young people and their parents, on how to cope with this condition, as well as strategies to minimise anxiety throughout day-to day life. As a result, this slideshow/ video piece is a broader context of the hidden aspect of mental illness. Among the images and videos of the interviewee, audio and portrait of the ‘Hidden Place’ are included to emphasise the significance of this silent illness and its’ effects.
Storify and Tweets: https://storify.com/davidgski/hiddenanxiety-hidden-place
‘Hollywood’ is often referred to as the capital of the entertainment industry, as hopeful individuals are seen flocking there everyday to make there dreams a reality. However despite being one of the biggest industries, with various cultures existing in the world, Hollywood may no longer reign as supreme in the entertainment industry, as the Nollywood industry is increasing becoming more popular. ‘Nollywood’ refers to the film industry of Nigeria, and is seen to be the 3rd largest film industry in the world, producing 1687 movies as of 2007, trailing the very popular Indian film industry of Bollywood.
Commencing in the 1990s ‘Nollywood’ was derived from Yoruba travelling theatre tradition. Unlike its North American counterpart, Nollywood movies are made directly to video rather than having a screening in theatres. These films are shot on tight budgets, with productions pricing varying anywhere from $10 000 to $50 000, which is a huge contrast to western produced higher budget films. Most of the content of these films relies heavily on the viewer, as most of these films and their themes are shown to cater toward Nigerian citizens
As technology is constantly evolving, the demand for quality equipment becomes very high, especially for the production of films/ television. Nowadays watching a film can be quite distracting if the quality is subpar, as the push for technology, has created viewers to expect high standards. Through ‘Nollywood’ producing films with low budgets, these Nigerian directors only purchase technology when it becomes affordable. However it is worth considering that this film industry has excellent grounds to increase the production quality of its films due to remaining on a low budget, possibly becoming the biggest film industry in the world.
This popular ‘Nollywood’ film industry has numerously been labeled as a product of globalisation, however, Onookome Okome states “While there is no doubt that Nollywood exhibits the hybrid character that is obvious in many forms of African popular arts, it is its acute notation of locality that gives it an unprecedented acceptability as the local cinematic expression in Nigeria and indeed in Africa…Yet, the form and content of Nollywood narratives reminds the casual observer of the obvious ties it has to the complicated trade in global media images even when the point has been made of its unique place in world media culture”. To sum Okome’s quote whilst there is definitely an element of global media influence, Nigerian film directors are shown intentionally incorporating popular African arts and revolving their themes around Nigerian and African focused culture.
The introduction to Netflix’s on western culture has changed the way we view our media, even having influence on the ‘Nollywood’ industry as they begin to take advantage of the Internet and social media as a means of distributing their films. Labelled the ‘Netflix’s of Africa’ iRokoTV, is a streaming service that is home most ‘Nollywood’ films. Alfred Joyner’s article ‘Exploring the future of Nollywood’, this streaming service will more people around the world to have access to ‘Nollywood’ films as they are no longer exclusively available in a hard copy.
Countries all want quality film industries that compete with Hollywood’s extremely successful industry. Our world is increasingly globalised through every aspect, and our cultures are always mixing and linking in some way.
So on a final note,
Do you believe that ‘Nollywood’ or even ‘Bollywood’ has the potential to over take the success of western industries?
Feel free to leave a comment down below.
Understanding what ‘Cultural Appropriation’ is throughout today’s society is as easy as turning on your television or watching your favourite music video, it occurs around us constantly. ‘Cultural Appropriation’ looks at individuals adopting aspects of a culture that’s not their own. On a deeper understanding it refers to a “particular power dynamic in which members of a dominant culture take elements from a culture of people who have been systematically oppressed by that dominant group” (Maisha Z. Johnson). To many, the term implies the theft of culture, without respect to its history and an ignorance of underlying cultural meaning.
Through analysing today’s media, there are many well- known individuals whose actions have lead to negative connotations regarding the adoption of a culture rather than their own. An example of this is the Australian born female ‘Hip-Hop’ artist Iggy Azalea. In a genre dominated almost exclusively by African American men, Azalea stands out, but unfortunately it’s not for the right reasons. The hometown ‘rapper’ has recently sparked a great deal of controversy as her ‘Cultural Appropriation’, hints to underlining tones of racism.
One example of Azalea’s ‘Cultural Appropriation’ events first occurred on the song entitled ‘D.R.U.G.S’ as the artist refers to herself as a “runaway slave… master”. This incident caused massive amounts of controversy, especially in the African- American community, leading many to speak out on the issue, including Iggy’s peer, African- American ‘Hip-Hop’ artist Azealia Banks. Banks took to various media outlets to talk about the history of American capitalism beginning with slave labor as well the discussion about reparations. Banks goes on to state “at the very least y’all owe me the right to my f***ing identity and to not exploit that s***. That’s all we’re holding on to with ‘Hip-Hop” and ‘Rap’”. Being classified as any type of artist provides many individuals an outlet for self-expression and vehicle for identification, however using expressions whilst having a lack of cultural appreciation becomes dispensable, and is an insult stemming from a long history and trend of racial and ethnic discrimination and prejudice. When violence systematically targets a group of people through genocide, slavery, or colonisation, the resulting trauma lasts through generations. It’s insulting to say the least.
The Daily Dot’s Derrick Clifton writes: “‘Fancy’ new starlet is now dominating the entire genre, especially since she’s now the female rapper with the longest reign on the ‘Billboard Top 100’ But it seems as though every time conversations crop up about Iggy Azalea, the vocal critics get panned—mainly by white people—as a horde of racists for ‘attacking’ their participation in black art forms, no matter how intrinsically rooted they are to black experiences… Our sayings, dialects, and even vocal dynamics may bear common roots, but are heavily influenced by life experiences, education and regional differences. Iggy azaleas ‘natural speaking voice’ is actually the sugary-sweet, rural Australian accent she grew’ up with—not the grungy, Southern ‘’blackcent’ she adopts for the sake of rapping”
As Clifton suggests here, there are ways to imitate black artists that don’t explicitly demean them or the black community, and that actually honor the legacy of black music. In fact, he singles out Adele, Duffy, and Sam Smith as prime examples. However the problem with Azalea here is with her accent, her clothes, and her general image, as he agues that she’s basically a step away from black face. That’s not to say Azalea doesn’t truly love the kind of music she’s taking from. The ‘rapper’ personally shares her admiration for legendary rap artists such as Tupac, even citing him as the reason why she felt so inspired to enter the industry in the first place. Nevertheless loving hip-hop, or any kind of music relating to a culture for that matter, doesn’t really make it okay for you to “act black,” as it becomes a strike against her authenticity and tips her over the line from appreciation into appropriation.
So what do you think?
Do you believe Azalea is inappropriate when it comes to ‘Cultural Appropriation’?
If so, what other individuals have you seen been doing the same?
Please feel free to leave a comment.
The world of the 21st century is immensely different in that which our parents or even grandparents have been being raised in. Increases in technological advances and developments over these last decades have created a virtual sense of connection between different global boarders, which occurs through ‘Globalisation’. “Globalisation offers a sense of interconnectedness by facilitating interpersonal communication and the formation of communities and relationships across geographic, racial, religious and cultural barriers” (O’Shaughnessy & Stadler P45)
This can be more accurately understood in reference to ‘Americanisation’. American is often referred to as having one of the largest impacts on the world, therefore ‘Americanisation’ is a commonly used analogy to describe the idea of globalisation as it looks at the influence of American culture on countries, determining its effects on food, technology, media, business practices, and political techniques.
Analysing Australia’s media, with popular shows such as F.R.I.E.N.D.S, The Simpsons and Orange is the New Black; it is evident that American culture frequently played out on Aussie screens. With many countries including Australia adopting and reconstructing adaptions of American shows such as ‘Big Brother’ this idea of ‘Americanisation’ and its effects on culture is further reinforced.
This phenomenon of ‘Globalisation’ is characterised by a sense of interdependence, where national borders become blurred in the face of instantaneous connections and the virtual sharing of information. No matter the physical difference, with just a click of a mouse, we are able to make quick connections on a global scale, exposing many new experiences, as different countries can shape and adapt different diverse culture.
Although American is seen to be very influential, our world today is defiantly becoming more multi -cultural, as our society adapts to different cultural influences including the music we listen to, how we dress and the food we consume. Going out for dinner has never been more difficult in todays society, from Thai to Mexican to Italian, the endless amount of cultural options has opened up the world to different experiences without even having to leave a 5km radius, a great positive that ‘Globalisation’ offers to many individuals.
The ease of exchanging information is also becoming the most evident in today’s media. Through analysing today’s media, well-known celebrities and pop stars are embracing many aspects of different cultures other than their own. Nicki Minaj, Katy Perry and Selena Gomez are three examples in particular, as they find inspiration from Indian, Native American and Asian culture (represented in the images above). Through integrating several traditions into their music and fashion, they allow individual’s to positively embrace and understand different cultures without having to even visit the country, which is pretty amazing.
So on a final note- Do you believe ‘Globalisation’ is helping to make a positive change in the integration of diverse cultures in our society, or is there no need for Globalisation?
Please feel free to leave a comment down below.
Have a great day and Thanks for visiting.
The exploitation of children by the media is a growing concern within todays over sexualized culture, posing a threat to our younger generations innocence. Shifts have occurred within today’s society compared to past years due to the introduction of evolving technology, affecting most young individuals daily. Although this technology has brought positive benefits in the development of various areas such as education, communication, social and creative skills, the media and it’s effects on younger children can be treacherous. The danger is augmented due to the difficulty of monitoring the child’s exposure to technology and media.
In the last decade, the evolution the media has expanded and grown tremendously as the demand to stay current increases. Social media connects individuals within seconds, making it the most popular media platform. The overuse of personal information on these platforms is threatening younger individuals as the growing amount of social predators befriending children places them in serious harm. As the demand of technology within today’s society increases, the more difficult it is to protect children from the dangers of these platforms, due to its accessibility. Within todays culture it is becoming more common for younger people to share EVERYTHING online, due to a lack of knowledge and education about social media, privacy and on what type of people are viewing their page or site. This can lead to dire situations where youth become an easy target for abuse by predators. Support services such as nobullying.com offer parents help, with by advising them how to protect and educate about predators and potential harm, ways to stay safe online, thus protecting younger children from being taken advantage of within the expanding this media.
In today’s society the term of ‘Corporate Pedophilia’ is used to illustrate the branding and marketing of younger children in unethical ways. Due to the increasing number of media platforms that attempt to sell/present these younger individuals in sexualized ways, the fear of this becoming a norm within today’s culture is prevalent. Australian commentator Philip Adams refers to Corporate Pedophilia as “molestation on a massive scale”, as these media campaigns and the premature exposure to sexual images heighten pressures in younger individuals to strive to look a certain way. The promotion of young models portraying sexual images throughout the media, leads them to believe these actions should be duplicated to gain attention in their reality.
The editorial spread entitled Cadeaux, photographed by Sharif Hamza featured in Vogue Paris; December January 2011 endorses the use of younger models through the editorial fashion spread. This gained a great deal of negative attention due to the sexualised perception of younger models throughout the shot (refer to image). This is an example of how ‘Corporate Pedophilia’ occurs within the marketing of media in today’s society as although the magazine attempts to make readers believe its all about the fashion, the use of sexual body language and sensual gazes of these younger models demonstrates the promotion of unethical behaviour by the media. Along with Adams, many other critics agree with this view on the marketing of children and ‘Corporate Pedophilia’, for example the Australian Senate links Beauty Pageants with dangers of body image and child abuse.
Do you think this is an appropriate way to portray under aged individuals?
Within today’s society and culture many anxieties revolve around the obsession with celebrity due its negative effects on today’s youth. These recognised role models are perceived as dangerous towards younger audiences as their own actions and decisions are seen to play a vital part in shaping what is perceived as the right and wrong thing to do. Whether it be Miley Cyrus’s over sexualised music videos or Justin Bieber’s constant trouble with the law, the effect of these reoccurring celebrity outbursts captured through the media creates these anxieties, as the more common it becomes to act out, the easier it is for younger individuals duplicate these actions.
Within today’s popular culture, recognised individuals use media to send a wide range of messages to different audiences all over the world. Through this platform many individuals are given a sense of power and voice as the messages they choose to portray to society are monitored and closely analysed. Anxieties within the media are formed through the negative messages that these ‘ famous’ individuals direct to impressionable audiences as these are shown to shape their actions and thoughts. The reoccurring mentality that ‘sex sells’ through the media within today’s culture can have serious effects of younger audiences lives, especially with women. For example Nicki Minaj’s viral music video Anaconda created media frenzy due to it’s over sexualisation of a naked Minaj, rapping and flaunting about her most famous asset. Due to the relevancy of this music video, Minaj’s message of having to be half-naked with a big behind to be desired and attractive creates anxieties for young women as their lower self esteem at this age can trigger negative understandings on body image and what it takes to be beautiful. These damaging messages that media portrays affects the development of younger individuals. The obsession with being perfect causes distractions within these individuals’ lives as they are less focused on achieving goals like higher education and more concerned with being comparable to their favourite celebrity. The measures and pressures to sell within industries create anxieties within popular culture as these sexual images younger audiences are exposed to have negative effects. Anxieties are a reoccurring factor within the media and todays society. As the media becomes more and more sexualised, exposing audiences to negative messages at younger ages, it becomes more difficult to shield and protect these dangerous actions from being duplicated. Although it may seem easy younger people are exposed to harmful images and actions everyday through a simple of a button. Although the technologic outbreak of the Internet ‘s convenience has done great things for todays expanding culture it’s damaging to younger audiences providing a gateway for harmful media. Which leads society to question is this type of media damaging to younger individuals and their development?
What do you think ? Check out the video here and leave a comment down below.
‘Speciesism’ refers to the discrimination based on species membership. First originating in 1970, British psychologist Richard, D. Ryder , member of the nascent animal rights community discussed areas of concern over the speciesism term. Protesting against animal experimentation they argued that scientists have agreed that there is no ‘magical’ essential difference between humans and other animals. Ryder states “Why then do we make an almost total distinction morally? If all organisms are on one physical continuum, then we should also be on the same moral continuum.” Writing at height of the animal experimental craze, he uses the term again in his essay, “Experiments on Animals,” in Animals, Men and Morals (1971), writing;
“In as much as both “race” and “species” are vague terms used in the classification of living creatures according, largely, to physical appearance, an analogy can be made between them. Discrimination on grounds of race, although most universally condoned two centuries ago, is now widely condemned. Similarly, it may come to pass that enlightened minds may one day abhor “speciesism” as much as they now detest “racism.”
He then goes on to talk on the illogicality of both forms of prejudice as an identical sort. As If it is accepted as morally wrong to deliberately inflict suffering upon innocent human creatures, then it is only logical to also regard it as wrong to inflict suffering on innocent individuals of other species. The idea of speciesism looks at why someone can eat a pig while caring for a dog. It’s the reason we give humans a right to their lives, while denying other animals the same. It’s why we use the word “animal” solely for nonhuman animals, despite the fact that humans are animals too. It’s what enables us to cram thousands of chickens into a dark, filthy shed. It’s why some people are distressed about dolphins caught in fishing nets, but unperturbed by the fish. It’s what makes killing one individual “murder”, and another “sport”. It’s slaughterhouses.
An example of this glorification of animal suffering can be seen in the documentary “Earthlings” (2013). Earthlings’ key message is that we are not above other animals and compares our speciesism to other -isms, such as racism, sexism and Nazism. It demonstrates this through footage of animal cruelty in “food production, but entertainment, pet ownership, medical research and clothing” and has been described as a “hodgepodge of slaughterhouse CCTV videos”. Although the film was created with good intentions it did look to trivialise the issues it targeted by using extreme emotional tactics, placing human bias on a non-human issue and displaying animal cruelty in such a way that it not only exemplified, but glorified, the issue. If we are to tackle speciesism, the message delivered on behalf of non-human animals must be not only powerful, but also realistic and therefore, supportive of meaningful change.
We as humans have an alarming ability to switch off our empathy for individuals in a perceived “out-group”, especially when the welfare of our own “in-group” is threatened. Fortunately, we have made significant progress against many forms of such discrimination in the last few centuries. Ensuring that others are not discriminated against is a key concern in modern society, and we focus significant efforts on eliminating remaining inequity. As having a strong moral circle to expand humanity encompass all individuals who are capable of suffering.
Although portraying exploitive imagery of people living in harsh conditions can be described as a tactic for charity/organisations to gain empathy from donors, we are left with a conflicted, as seeing these conditions as we compare them to our own lives as the media looks to use these visually miserable images to trigger emotions from audiences. One of the biggest problems with poverty porn is that it is incredibly successful at empowering the wrong person. Telling donors that because of their position in society and because of their resources they have the ability to be the saviors in vulnerable communities, some they might know nothing about. It fails to awaken Western audiences to the mutual need for transformation. Advertisements and marketing materials depicting the suffering of the poor and soliciting financial support may inadvertently tell subjects that they are helpless and dependent on the support of the wealthy for any lasting transformation.
Diana George’s essay ‘Changing the Face of Poverty” looks how these Non-profit organizations want you to believe that you are dealing with the most disadvantaged, accomplished through shock value advertisements. She discusses the different forms of poverty and it can not always be identified easily, stating many stereotypes of poverty are also built off “an ideology of undeservingness”.
Some of the world’s largest NGOs are still accused of showing their subjects’ most vulnerable moments. An example can look at this video from Save the Children:
The film features a woman giving birth to an unresponsive baby. The mother is seen moaning and shaking as the scene is followed by the text, “For a million newborns every year, their first day is also their last.” Although being widely criticized, the organization’s statement defending the advertisement wrote:
“Although we realize that these images may make people uncomfortable, we are committed to showing the reality of the situation and do not shy away from the issues vulnerable children around the world face. This particular advert was one of Save the Children’s most successful of all time in the UK in terms of motivating the public to support our work on food crises and chronic malnutrition around the world.”
The problem, according to George, is it’s publicity to the public. Her reason being that people may not recognize these representations and in return think that they won’t qualify, or don’t need to program as much as the people in the ads do. Diana George’s project explains the progression of how poverty has been represented in our society and how the public has reacted to this issue. Society, paintings, media, and non-profit organizations paint a hopeless image that reaches out for help in improving others’ lives. George explores that the nonprofit of Habitat for Humanity has many flaws to its organization. Her project gives examples of how our society is not as motivated within our country to help people as compared to other countries. She stresses that all these sources are representing poverty with an emphasis on one side of the issue while ignoring less severe levels of poverty.
The reason why this depiction of poverty has become so popular among humanitarian aid organization looks at profitability and its delivery of its promise. Tom Murphy reporter for ‘Humanosphere’, a non-profit organisation devoted to covering and analyzing the most important issues in the global health, aid and development arena explains that NGO marketing and communications teams are producing these messages because they have been proven effective through rigorous testing. In fact, audiences are more likely to make a financial donation when an advert shows a child that is suffering, rather than happy and healthy. At the end of the day, poverty porn is the result of well-meaning organizations attempting to raise money for their programs, and besides its profitability, these images are working. In reality, successfully addressing poverty means empowering the poor to transform their own communities, even admitting our own inadequacy and ignorance in understanding the true nature of poverty.
The topic of the ‘Selfie’ craze made me question my own degree of taking photos. Although personally I can’t say I’m someone who has a camera roll filled with images of myself, I do enjoy a selfie or two on a good day. When discussing the craze many people have different opinions on it’s effect throughout our society, as this global phenomenon has taken to many of our social timelines.
Self-confidence looks at an attitude that one holds about themselves, allowing you to move forward and achieve certain goals. An article on self-confidence from the counseling center at the University of Illinois Urbana-Champaign defines self-confidence as having a positive attitude, but with realistic views. They note that a self-confident person has a general sense of control of their own life, wishes, plans and expectations. According to time Magazine’s Article on “selfie”, researchers believe the photo craze allows individuals to express themselves in diverse ways helping to become more confidence as well as boost more sociability than ever before. With over 90 million photos posted to Instagram with #selfie, the benefits it brings to create an interactive society forms people to become closer as well as capturing one’s thoughts and emotions, giving individuals more opportunities to express themselves through these captured images.
Although the art of the selfie does present positive attributes, many believe that this craze focuses too heavily on physical appearance, targeting individuals as they promote narcissistic tendencies. An example of this can look at Kim Kardashian and her portrayal of empowerment after recently being criticised for posting a naked post- baby selfie to Instagram. Personally I don’t see the reasoning behind the criticism as her brand is created around ‘shock value’, as well as already selling an entire book featuring many the nude selfie. However, firing back her reasoning behind this post was to feel “empowered’. Kim shared her view on the scandalous picture on her website stating “I am empowered by my body. I am empowered by my sexuality. I am empowered by feeling comfortable in my skin. I am empowered by showing the world my flaws and not being afraid of what anyone is going to say about me. And I hope that through this platform I have been given, I can encourage the same empowerment for girls and women all over the world.” Although I believe that it is great that Kim is proud of her body, her accomplishments and her lack of shame attributes. The problem with this selfie looks at women and girls receiving the persistent message that being beautiful, sexy, and happy with your body depends on other people thinking you’re attractive. It means being an object of sexual appeal for the visual gratification of others.
Research has shown that when girls grow up in a culture saturated with sexualized images of women, they are negatively affected. The American Physchological Association report on the ‘Sexualisation of Girls’, found that girls experience real emotional and cognitive declines from sexualization, “performing worse on tests when they feel sexualised, and experiencing anxiety, shame, and self-disgust. Women who are “exposed to narrow ideals of femininity and female attractiveness are more likely to have eating disorders; links have also been made to depression and low self-esteem. They are more likely to believe sexual stereotypes about women and think that a woman’s greatest assets are her looks”. These women who value their “empowerment” through physical appearance have shown to have poor sexual health outcomes as they are less likely to be sexually assertive and report lower rates of condom usage, which means they often end up worse off health-wise even into adulthood showing a lack to assert your needs, desires, and requirements for your own physical protection.
However in this age of the equality movement, we need to embrace women, and we cannot judge them for their actions, especially ones that are so innocently made, as was Kim’s selfie. Kim did not post that photo to hurt anyone, nor did she post it in revenge, or post a picture of another woman. Kim posted a photo of herself, at a moment when she was proud of herself. This is a moment we should embrace rather than shun. Although the Kardashian family have built a remarkable empire and clearly had entrepreneurial success, I do believe that foundation of that empire can only exist in a culture that promotes sexiness in women above any which cannot be looked at as “empowering.”
When we watch a film, we are usually not conscious of the cuts made by the editor. As we become more accustomed to watching these scenes, we now have no difficulty following along with these diverse cuts and different camera angles. When developing this project I felt it was important to research which effects and transition will best capture the attention of audiences best. For my film, the utilisation of fast cuts and colour distortion throughout this film are shown to create an erratic feeling for viewers. Through the decrease in accuracy found between each scene point, the work strongly disoriented viewers helping to create an engaging piece. Although inclusion of rhythmic and repetitive textures displayed look at create to a sense of predictability and symmetric change. The nature of the films intensity through transitions and movement highlight it’s impact throughout this piece whilst exploring how these scenes thus build a sense of curiosity, aiming to give the appearance of continuous time.
As we look through our results we notice there is a lack of trends of final on TV shows and celebrity meltdowns. Although these moments can been seen to be entertaining and do strike up many conversations, with this research the findings show that the events that resonate most with individuals are the ones that really shape and affect our world. Moments that people carry for their entire lives and remember exactly what they were doing or even what time it was when they head the news. The thrill of following breaking news keeps people glued to their sets, while others enjoy TV’s sheer entertainment value. No matter how you watch it there’s no question these media sources shape our culture.
Although television has been shown to showcase the impact of memorable moments and how they have affected us, the introduction to social media has lead to a new wave of consuming these moments and weighting on our opinions and reactions. An example of this looks at the recent US debate as Twitter host’s the it’s ‘most tweeted debate ever’. A number of tweets sent during the 90 minute run-time topped the previous of record of 10.3 million set during 2012’s first presidential debate between Barack Obama and Mitt Romney.
GlobalWebIndex’s founder Tom Smith looks at the latest data showing that the internet now makes up 57% of global media consumption, with social media alone taking 26% of people’s media time, more than TV’s 23%. The digitalisation of media is dramatically transforming how consumers spend their time, showing a perspective on the reality and shift on a global scale. This digital influence has changed both the way we consume media as well as the types of content we consume. Digital is now shown to take up more of our time than traditional media globally. GlobalWebIndex’s latest results shows that consumers spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that time with digital media, with individuals spending more time online than they do with media such as print, TV and radio.
This rise of digital has been influenced by social media. Out of the 5.6 hours that we spend with online media, an average of 48% is spent with social media (which is 26% of overall media consumption, compared to TV’s 23%). Although television has provided a means for broadcasting this engaging content, this research and findings definitely show a shift to the demand of digital media to produce and broadcast this memorable content.